Media & market planning
Translate the campaign goal into a practical channel and country plan. Set the test scope, priorities and decision points.
ADVERTISING SOLUTIONS
From discovery
to what’s next.
A strong OEM campaign joins media access, creative thinking, a working conversion journey and clear performance priorities.
THE DISCOVERY TOOLKIT
Different contexts.
One connected strategy.
Explore the placement families that can shape an OEM media plan. Actual formats are confirmed for each platform and market.
09:41● ▰
Discover your next favorite.
⌕ Find apps & games
✳
A little discovery.
A new daily habit.App recommendation
A new daily habit.App recommendation
◒↗✳＋
App-store discovery
Meet people already exploring apps.
Promote discovery in eligible manufacturer app-store environments. Plan the listing and the ad as parts of the same journey.
Store listing readiness · App eligibility · Destination testing
Build your media plan09:41● ▰
A moment
of discovery.
of discovery.
Sponsored
✳↗
Your next new favorite.Discover an app that fits your day.Native & display
Make the context work for the creative.
Adapt the message to the placement: a clear app benefit, recognizable visual language and a next step that matches the destination.
Placement fit · Creative variants · Clear user expectations
Build your media plan09:41● ▰
More to explore.
▷
One idea.A world of
possibility.Sponsored · Video placement
Video advertising
Show the experience before the install.
Use motion to communicate what the app does. For games, focus on the core interaction; for social apps, communicate the experience honestly.
Opening hook · Product demonstration · Localized messaging
Build your media plan09:41● ▰
Built into
the everyday.
the everyday.
◒＋✳↗
RecommendedSomething new
to make your day.
to make your day.
Discover ↗
On-device discovery
Explore the manufacturer environment.
Evaluate available recommendations and mobile-service placements as part of a broader acquisition plan. Access and eligibility differ across OEMs.
Platform inventory · Country availability · Campaign fit
Build your media planFormat background: Xiaomi’s official ad-format guide ↗
OUR CAMPAIGN SERVICES
The work behind
the next growth move.
Launch coordination
Bring together account readiness, product destinations, creative requirements and the measurement plan.
Creative direction & testing
Define concepts, localization requirements and test variations. Compare what the message promises with what the app delivers.
Delivery & optimization
Review pacing, conversion behavior and agreed quality signals. Turn findings into actions for the next iteration.
DISTRIBUTION & ACQUISITION
The ad is one part
of the journey.
Choose the destination deliberately.
An OEM campaign may lead to Google Play or an eligible alternative store, depending on the platform and product. The choice affects what must be ready before launch.
Review app availability, listing language, device compatibility and the path from click to first open. Confirm the intended route on a real test device.
See the measurement workflowDISCUSS BEFORE YOU LAUNCH
- Which app build and store listing will users receive?
- What should happen after a click?
- Which event represents a valuable new user?
- How will media and product teams read the same result?
A CONNECTED MEDIA MIX
OEM at the core.
More options around it.
Trendmax also holds agency credentials for BIGO Ads and Baidu MediaGo. We evaluate additional platforms against the campaign brief, rather than treating every channel as interchangeable.
Explore the media ecosystemYOUR NEXT CHAPTER
Let’s make your
next growth move.
Bring us your app, your markets and your ambition. We’ll help shape the media plan.
Start a conversation