INSIGHTS & PLAYBOOKS
Know the channel.
Make the
better move.
Practical reading for app marketing teams exploring OEM advertising, alternative Android stores and the user journey beyond install.
THE READING LIST
Ideas for your
next campaign brief.
2026 INDUSTRY PERSPECTIVE
Global app growth.
A sharper agenda.
Media diversification, IAA economics and more deliberate creative learning.
Read the perspective ↗OEM FUNDAMENTALS
A practical guide to Xiaomi advertising.
Understand the ecosystem, ask the right launch questions and connect media decisions with campaign goals.
Read the guideMEASUREMENT
One Android app. More than one store.
What a multi-store strategy changes for marketing, development and reporting teams.
Read the guideGAMING PLAYBOOK
Beyond the install: planning for player value.
A practical framework for connecting casual-game acquisition with retention and monetization.
Read the guideGO TO THE SOURCE
Platform details.
Direct from the platform.
Use official documentation for current implementation requirements. Our guides help frame the marketing questions.
TURN READING INTO A PLAN
Which question
are you solving next?
A new channel? A different store? A stronger view of player value? Bring the question to our team.
Talk through your brief