Connected at the source.
Established manufacturer relationships connect your acquisition strategy with mobile OEM advertising opportunities. We turn media access into a campaign plan built around the app.
MOBILE OEM ADVERTISING · GLOBAL APP GROWTH
Your next
user is
out there.
Go beyond the familiar.
Reach global audiences through mobile OEM ecosystems.
Built for Chinese apps going global.
RIGHT MOMENT. NEW POSSIBILITY.
09:41● ▰
Discover your next favorite.
⌕ Find apps & games
✳
A little discovery.
A new daily habit.App recommendation
A new daily habit.App recommendation
◒↗✳＋
◎
Discovery, closer to the device.Mobile OEM media ecosystems
↗
Ambition, ready for the world.Strategy through to campaign delivery
FROM FIRST IMPRESSION TO WHAT COMES NEXT
WHY TRENDMAX
A different route.
The same growth ambition.
An OEM-focused agency connecting Chinese app businesses with global mobile opportunities.
Why work with usBuilt around your app.
Start with the product, the audience and the business model. Shape the campaign around what makes a valuable user for your app.
Hands on, all the way.
Media planning, launch coordination and ongoing campaign review work together. Clear priorities guide each next decision.
THE GROWTH AGENDA
More than reach.
A better way to grow.
A clear role for each channel, a tighter link to monetization and a creative test that answers a real question.
Read the 2026 perspectiveDiversify the discovery path.
Explore app-store, on-device, content and eligible network environments as distinct parts of the media mix.
Connect acquisition with value.
For IAA products, bring retention and advertising revenue into the same review as acquisition cost.
Make every test teach.
Define what the next creative or market test should establish, and use comparable cohorts to decide what comes next.
THE OEM OPPORTUNITY
Meet people where
discovery happens.
Manufacturer ecosystems bring app stores, browsers and other mobile services into the discovery journey.
01 — 04
From mobile routine
to your next app user.
OEM advertising adds another route into your media mix. The opportunity is to match the user’s context with the right creative and a clear download journey.
Explore advertising solutions09:41● ▰
A moment
of discovery.
of discovery.
Sponsored
✳↗
Your next new favorite.Discover an app that fits your day.01
App-store discovery
Show up when people explore apps.
02
Native & display
Connect with everyday mobile activity.
03
Video storytelling
Bring the app experience to life.
04
On-device contexts
Explore eligible manufacturer placements.
Formats, targeting and store destinations vary by platform, market and campaign eligibility.
A GLOBAL PERSPECTIVE
Think globally.
Plan market by market.
Explore the questions behind a regional expansion plan.
Explore our approachYOUR NEXT MARKET STARTS WITH A PLAN
Regional planning overview. Media availability is confirmed by platform and country.
Southeast Asia
Build around local discovery.
Plan languages, store destinations and creative concepts market by market. A single regional campaign can hide meaningful differences in app behavior.
Language variants · Store readiness · Country-level tests
Discuss this marketSouth Asia
Start with the product-market fit.
Check device compatibility, app download size and the intended distribution path before shaping a test. Match the first campaign to a clearly defined audience.
App compatibility · Download journey · Audience fit
Discuss this marketLatin America
Give localization room to work.
Spanish- and Portuguese-language markets need distinct creative and measurement plans. Set separate learning goals before comparing results across countries.
Creative localization · Country splits · Cohort review
Discuss this marketMiddle East & North Africa
Make the experience feel local.
Align language, cultural context and landing experience with the audience. Confirm platform inventory and product eligibility for each planned market.
Language & culture · Destination checks · Media eligibility
Discuss this marketSub-Saharan Africa
Plan for the real device experience.
Evaluate connection conditions, app size and the download-to-open journey alongside media selection. Validate conversion behavior before expanding a test.
Device experience · Download readiness · Conversion checks
Discuss this marketEurope & CIS
Separate the markets behind the region.
Build a country-level plan for language, distribution and measurement. Confirm available inventory and applicable campaign requirements with the platform.
Country planning · Measurement alignment · Inventory checks
Discuss this marketAPP-SPECIFIC THINKING
Growth looks different
for every app.
Our core industry focus connects acquisition with the actions that matter after install.
Explore industry solutionsTHE GROWTH READING LIST
Get to know
your next growth channel.
Practical perspectives on OEM media, distribution and performance.
All insightsOEM FUNDAMENTALS↗
OEM FUNDAMENTALS
A practical guide to Xiaomi advertising.
Understand the ecosystem, ask the right launch questions and connect media decisions with campaign goals.
Read the guideMEASUREMENT◎
MEASUREMENT
One Android app. More than one store.
What a multi-store strategy changes for marketing, development and reporting teams.
Read the guideGAMING PLAYBOOK✳
GAMING PLAYBOOK
Beyond the install: planning for player value.
A practical framework for connecting casual-game acquisition with retention and monetization.
Read the guideBEFORE WE BEGIN
Good questions.
Clear starting points.
What is mobile OEM advertising?
It is advertising connected to smartphone manufacturers and their mobile services. Depending on the platform, opportunities can include app-store discovery and advertising within manufacturer-owned services.
Who is Trendmax built for?
We focus on Chinese app businesses expanding into global markets, with particular attention to casual games and social or entertainment apps.
Can OEM advertising work alongside our current channels?
Yes. We plan it as part of the wider media mix. The first step is to agree which markets, audiences and outcomes the OEM campaign should test.
How do we get started?
Share your app or store URL, target markets, current measurement setup and campaign objective. We use that brief to discuss eligible media options and a practical launch plan.
YOUR NEXT CHAPTER
Let’s make your
next growth move.
Bring us your app, your markets and your ambition. We’ll help shape the media plan.
Start a conversation